The year is 2018. Swiss made fake Rolex shows a new Daytona at Baselworld (back when that was a thing), cased in its proprietary Everose material with a rainbow bezel, and corresponding hour markers. A Hodinkee editor named Cara Barrett proceeds to lose her mind. As does basically every other gem-set-loving human being on earth. That high quality replica Rolex – which, it must be noted – followed other Rainbows in yellow gold and white gold with diamond hour markers – goes ahead and sets off something of a revolution in rainbow themed fake watches for sale.

The Rainbow Rolex Daytona replica for sale is absolutely iconic to those that understand it, and wildly misunderstood by those without the context in which it must live. And the perfect context for a Rainbow? On the wrist of a rock star named Adam Levine while he plays on stage at the goddamn Super Bowl! You really couldn’t ask for a better time, place, or situation to remind the world that, “Yes, I am a rock star, and yes, I wear a Swiss movement fake Rainbow Rolex Daytona.” And that’s exactly what Adam did.